SEO:
SEO stands for “search engine optimisation.” it's the method of obtaining traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines like Google, Bing and Yahoo have primary search results, wherever websites and different content like videos or native listings area unit shown and hierarchical supported what the program considers most relevant to users. Payment isn’t concerned, because it is with paid search ads.
Search Engine Land’s Guide To SEO:
As a companion to the table, program Land’s Guide To SEO explains the ranking factors in additional depth, in a very tutorial providing tips and recommendation on implementing them.